Where: Heineken Experience, Amsterdam
The original Heineken Moods and Music project was created with designers OnTap and Simon Grosser for the Heineken Experience in Amsterdam. A commercial project using classic music from a variety of genres alongside imagery from Heineken adverts, it nonetheless had interesting formal properties that have a strong relationship with other pieces on this site. The idea was to get people to mix and match different soundtracks and video clips to experience the variety of emotional moods and nuances that music can impose on an image. The interesting element for me was the use of visual and audio icons, little abstract loops of video and sound which drifted past the viewer who would use two joysicks to zoom in, revealing the clip or music associated through nice transformation effects.